Identity Design, Graphic Design, Print
Getting It Done
The City of San Diego's Office of the Mayor sought to revitalize the identity of their "Getting It Done" initiative. They requested for the update to reflect the present Mayoral staff, have a modern aesthetic, and uphold a link to San Diego's brand identity. By incorporating contemporary design elements and bold typeface, I was able to craft a unique visual language that seamlessly translates across print and digital mediums, catering to their team's requirements and diverse occasions. Photographs courtesy of the City of San Diego's Communications Department.