Graphic Design, Branding & Identity Redesign
San Diego Center for Endodontics
Focused on diagnosing tooth pain and other procedures related to the interior of the tooth, San Diego Center for Endodontics wanted an identity redesign that would position their practice as the next step for patients needing Endodontic treatment. The updated identity needed to appeal to clinical partners, represent a commitment to high quality care and reflect a dedication to the advancement in Endodontics and Dentistry.
The client requested the mark keep the collegiate look of the previous logo as many advancements, including the use of microscopes and ultrasonic tips, originated from the doctors here. Inspiration was taken from the provided logo but updated for legibility and continuity.